Don Ross dedicates his work to advancing the science of waste collection to increase efficiencies, improve safety, and enhance recycling and waste diversion using new technologies. As Vice President, Don leads the brand management and sales efforts for McLaughlin Family Companies, including its New Way Trucks, KPAC Compactor, and FleetForce Rental refuse brands. As part of the New Way team, Don holds a key role in the planning and design of new refuse collection equipment. Mr. Ross holds a BS in Business Management and has over 30 years of solid waste experience managing solid waste collection and transfer operations for both public and private sector organizations. He is a member of the National Waste & Recycling Associations (NWRA) Board of Trustees and the Supplier Board of Governors and chairs the NWRA Hall of Fame committee. Don is the current Past Director of SWANA’s Collection and Transfer Technical Division and is a former SWANA International Board member.