This highly interactive presentation will explore research methods marketing pros use to shape and test public communications.

Three main market research tactics will be covered: user testing, virtual focus groups, and social listening.

By the end of the presentation, the audience will have the know-how to plan and conduct their own low-cost DIY research studies.

Real-world examples and lessons learned from client projects will be shared alongside a live ‘Mom test’ conducted during the presentation. Estimated time, cost, and effort required for each tactic will be provided.